diff --git a/src/PowderCoating.Infrastructure/Services/PowderCatalogUpsertService.cs b/src/PowderCoating.Infrastructure/Services/PowderCatalogUpsertService.cs
index 77c8797..6c2876f 100644
--- a/src/PowderCoating.Infrastructure/Services/PowderCatalogUpsertService.cs
+++ b/src/PowderCoating.Infrastructure/Services/PowderCatalogUpsertService.cs
@@ -87,6 +87,67 @@ public class PowderCatalogUpsertService : IPowderCatalogUpsertService
         return result;
     }
 
+    /// <summary>
+    /// Keeps tenant inventory in step with the catalog (across all companies): first self-heals by
+    /// linking any unlinked item to its catalog row by identity, then refreshes every linked item
+    /// with the catalog's current price and product data. Returns the number of items touched.
+    /// </summary>
+    public async Task<int> PropagateToLinkedInventoryAsync()
+    {
+        var linkedCount = await LinkUnlinkedInventoryAsync();
+        var refreshedCount = await RefreshLinkedInventoryAsync();
+        return linkedCount + refreshedCount;
+    }
+
+    /// <summary>
+    /// Self-heals the catalog link: finds inventory items with no <see cref="InventoryItem.PowderCatalogItemId"/>
+    /// that match a catalog row by Manufacturer + ManufacturerPartNumber (the catalog SKU), sets the
+    /// FK, and applies the catalog price/product data. Only links on a confident match (exact SKU,
+    /// matching vendor, or a single unambiguous candidate) so it never mis-links. Returns the count
+    /// newly linked. This backfills items created before linking existed, on every environment, with
+    /// no manual step.
+    /// </summary>
+    private async Task<int> LinkUnlinkedInventoryAsync()
+    {
+        var unlinked = (await _unitOfWork.InventoryItems.FindAsync(
+            i => i.PowderCatalogItemId == null
+                 && i.Manufacturer != null && i.Manufacturer != ""
+                 && i.ManufacturerPartNumber != null && i.ManufacturerPartNumber != "",
+            ignoreQueryFilters: true)).ToList();
+        if (unlinked.Count == 0)
+            return 0;
+
+        var partNumbers = unlinked.Select(i => i.ManufacturerPartNumber!).Distinct().ToList();
+        var bySku = (await _unitOfWork.PowderCatalog.FindAsync(p => partNumbers.Contains(p.Sku)))
+            .GroupBy(c => c.Sku, StringComparer.OrdinalIgnoreCase)
+            .ToDictionary(g => g.Key, g => g.ToList(), StringComparer.OrdinalIgnoreCase);
+        if (bySku.Count == 0)
+            return 0;
+
+        var linked = 0;
+        foreach (var inv in unlinked)
+        {
+            if (!bySku.TryGetValue(inv.ManufacturerPartNumber!, out var candidates))
+                continue;
+
+            var mfr = inv.Manufacturer!.Trim().ToLower();
+            var match = candidates.FirstOrDefault(c => c.VendorName.ToLower().Contains(mfr))
+                        ?? (candidates.Count == 1 ? candidates[0] : null);
+            if (match == null)
+                continue;
+
+            inv.PowderCatalogItemId = match.Id;
+            ApplyCatalogToLinkedInventory(inv, match);
+            await _unitOfWork.InventoryItems.UpdateAsync(inv);
+            linked++;
+        }
+
+        if (linked > 0)
+            await _unitOfWork.CompleteAsync();
+
+        return linked;
+    }
+
     /// <summary>
     /// Refreshes every tenant inventory item linked to a powder catalog row (across all companies)
     /// with the catalog's current list price and product data. Sets
@@ -95,7 +156,7 @@ public class PowderCatalogUpsertService : IPowderCatalogUpsertService
     /// image, location, or stock levels — those are tenant-owned. EF persists only items that
     /// actually changed, so this is a cheap no-op when nothing moved. Returns the number updated.
     /// </summary>
-    public async Task<int> PropagateToLinkedInventoryAsync()
+    private async Task<int> RefreshLinkedInventoryAsync()
     {
         var linked = (await _unitOfWork.InventoryItems.FindAsync(
             i => i.PowderCatalogItemId != null, ignoreQueryFilters: true)).ToList();
diff --git a/tests/PowderCoating.UnitTests/PowderCatalogPropagationTests.cs b/tests/PowderCoating.UnitTests/PowderCatalogPropagationTests.cs
index 4649ea9..61c3a35 100644
--- a/tests/PowderCoating.UnitTests/PowderCatalogPropagationTests.cs
+++ b/tests/PowderCoating.UnitTests/PowderCatalogPropagationTests.cs
@@ -120,6 +120,83 @@ public class PowderCatalogPropagationTests
         Assert.Null(refreshed!.CatalogReferencePrice); // stays null -> quoting falls back to UnitCost
     }
 
+    [Fact]
+    public async Task Propagate_LinksUnlinkedItem_ByManufacturerAndPartNumber()
+    {
+        await using var context = CreateContext();
+
+        var catalog = new PowderCatalogItem
+        {
+            VendorName = "Columbia Coatings",
+            Sku = "CS1693053",
+            ColorName = "Joker Jewel",
+            Source = "Columbia Coatings API",
+            UnitPrice = 28m,
+        };
+        context.PowderCatalogItems.Add(catalog);
+        await context.SaveChangesAsync();
+
+        var inv = new InventoryItem
+        {
+            CompanyId = 1,
+            SKU = "POWD-2606-0009",
+            Name = "Joker Jewel",
+            Manufacturer = "Columbia Coatings",
+            ManufacturerPartNumber = "CS1693053", // matches catalog SKU
+            PowderCatalogItemId = null,            // not linked yet (legacy item)
+            UnitCost = 20m,
+        };
+        context.InventoryItems.Add(inv);
+        await context.SaveChangesAsync();
+
+        var service = new PowderCatalogUpsertService(
+            new UnitOfWork(context),
+            Mock.Of<ILogger<PowderCatalogUpsertService>>());
+
+        await service.PropagateToLinkedInventoryAsync();
+
+        var refreshed = await context.InventoryItems.FindAsync(inv.Id);
+        Assert.Equal(catalog.Id, refreshed!.PowderCatalogItemId);   // self-healed link
+        Assert.Equal(28m, refreshed.CatalogReferencePrice);          // and got the price
+        Assert.Equal(20m, refreshed.UnitCost);                       // cost untouched
+    }
+
+    [Fact]
+    public async Task Propagate_DoesNotLink_WhenPartNumberDoesNotMatch()
+    {
+        await using var context = CreateContext();
+
+        context.PowderCatalogItems.Add(new PowderCatalogItem
+        {
+            VendorName = "Columbia Coatings",
+            Sku = "CS1693053",
+            ColorName = "Joker Jewel",
+            UnitPrice = 28m,
+        });
+        await context.SaveChangesAsync();
+
+        var inv = new InventoryItem
+        {
+            CompanyId = 1,
+            SKU = "POWD-2606-0010",
+            Name = "Something Else",
+            Manufacturer = "Columbia Coatings",
+            ManufacturerPartNumber = "NOPE-999", // no catalog match
+            PowderCatalogItemId = null,
+        };
+        context.InventoryItems.Add(inv);
+        await context.SaveChangesAsync();
+
+        var service = new PowderCatalogUpsertService(
+            new UnitOfWork(context),
+            Mock.Of<ILogger<PowderCatalogUpsertService>>());
+
+        await service.PropagateToLinkedInventoryAsync();
+
+        var refreshed = await context.InventoryItems.FindAsync(inv.Id);
+        Assert.Null(refreshed!.PowderCatalogItemId); // stays unlinked
+    }
+
     private static ApplicationDbContext CreateContext()
     {
         var options = new DbContextOptionsBuilder<ApplicationDbContext>()